By Lisa Fickenscher
New York Post
March 8, 2017
Judith Leiber wants Lady Gaga, Beyoncé and Rihanna to be clutching the company’s quirky handbags the next time the paparazzi catch them at Starbucks.
So, for the first time, the 54-year-old accessories label — known for designs that mimic the shapes of toy dogs, Fabergé eggs and decadent desserts — will hit the MTV awards this August.
The label’s namesake nonagenarian designer won’t be there in person — but her pricey product will be on the arms of lots of celebs at the millennial-heavy shindig, Leiber execs told The Post.
“We are taking a much more aggressive approach to getting the name out to a younger customer,” said Natasha Fishman, head of marketing at Authentic Brands Group, a licensing company that bought the label in 2013.
Leiber’s Swarovski-crystal-studded designs have long seduced the Upper East Side set. They’ve been worn by first ladies Mamie Eisenhower, Barbara Bush and Hillary Clinton, as well as Hollywood stars on the red carpet.