By Jessica Rapp
Jing Daily
May 2, 2016
If there were ever an unexpected rival to the endless purse collections of Hollywood celebrities like Victoria Beckham or Kim Kardashian, it would be that of Tao Liang. Known by his devoted online fans as “Mr. Bags,” the 23-year-old Columbia University graduate is a prolific blogger on China’s top social media platforms, WeChat and Weibo, with a single mission: to share his handbag world to the masses.
He writes for more than 1.28 million followers on Weibo and WeChat altogether—enough to attract Fendi to invite him to their fashion shows and for Stella McCartney, Galeries Lafayette, and other big brands and department stores to collaborate with him. His posts are lengthy, informing the shopping-hungry Chinese nouveau riche with his almost encyclopedic knowledge on the latest trends and hottest styles.